Koreans are some of the most demanding consumers of beauty products in the world. And because these sky-high standards tax companies that don't meet them, they're exactly what motivates the Korean beauty industry to keep coming up with new products.

In addition, Korean consumers have an insatiable appetite for skin care products, which in turn helps fund research and development of new products. With thousands of beauty brands competing for market share, the result is a hyper-competitive, incredibly innovative industry that is at the forefront of the beauty industry.